Advanced Audience Insight Mining

Advanced Audience Insight Mining extracts and analyzes consumer sentiment from online conversations to uncover key brand insights. Using platforms like Mention, we track real-time discussions, while Orange software enables in-depth semantic and network analysis. This Starbucks study gathers and analyzes consumer feedback to reveal sentiment patterns, offering strategic insights into public perception and market trends. All work shown is original and was created for academic purposes only. I am not affiliated with the brands featured.