Storytelling with Data Intelligence

This course explores the intersection of data analysis and storytelling, emphasizing how to transform raw insights into compelling narratives. A key project involved researching Netflix, identifying a business challenge or opportunity, and leveraging Qualtrics software to gather consumer insights. Using this data, we developed a strategic campaign to address the findings, demonstrating the power of data-driven storytelling in marketing and business decision-making. All work shown is original and was created for academic purposes only. I am not affiliated with the brands featured.