A New Season. A New Sip. A New State of Mind.
Let’s be real: summer has always been the season of “more.” More sun. More vibes. More freedom. But this year, we’re making space for more intention. More clarity. More confidence. More ways to feel good—without the hangover.
Introducing Sober Summers, our newest campaign celebrating mindful indulgence and the beautiful simplicity of staying alcohol-free. At On The Rocks, we believe that flavor doesn’t have to come with a buzz. Now we’re taking that mindset further with a collection of premium, mocktails. designed for the season ahead.
✨ A Toast to Wellness, Not Just the Weekend
From Dry January to everyday lifestyle shifts, more of us are rethinking our relationship with alcohol—and it’s not about restriction, it’s about reconnection. To ourselves. To our energy. To what really feels good. People in their 20s and 30s are reevaluating what it means to unwind and celebrate, with wellness and balance leading the charge. On The Rocks mocktails are crafted to meet that moment: bold, refreshing, and sophisticated enough to hold their own at any party, poolside hang, or solo sunset moment.
We’re talking peach juleps, bright red Shirley Temple, and classic virgin margaritas reimagined. Every flavor is low-cal, alcohol-free, and tasty. So yes, you can sip something that looks good and feels even better.
Sober Looks Good on You.
This tagline isn’t just a clever phrase—it’s a declaration. Sober Looks Good on You is about redefining what confidence and self-care look like. It’s for the bold. The balanced. The ones who show up as their full selves, no buzz necessary.
And yes, we’ve partnered with icons like Zendaya, whose grace, strength, and modern elegance match the spirit of this campaign. But at the heart of Sober Summers is you—the community choosing clarity, confidence, and connection.
Real Flavors. Real Vibes. Zero Alcohol.
Expect to see On The Rocks mocktails popping up at concerts, rooftop lounges, and your IG feed. (Yes, we’re looking at you, vision board queens.) Whether you’re sipping peach julep mocktails by the pool, stacking bottles into your picnic bag, or snagging a selfie in front of one of our Sober Looks Good On You bus shelter ads—this summer’s about reclaiming the moment.
Ready to Join the Movement?
Because sometimes the most radical thing you can do is feel good—naturally.
Sip with intention and make this summer your most golden one yet.
Sip with intention and make this summer your most golden one yet.
OOH ads & mock Instagram POSTS
